5 Things You Need to Know Before Starting Your Own Business

Who hasn't dreamed of getting away from the wage-earner's grind and working for themselves? Unfortunately, for every person who starts a successful business, there are at least ten who end up crawling meekly back to a 9-to-5 job after an unhappy experience with trying to go it alone.


People say some are born to be entrepreneurs, while others are more suited to the regularity of a steady job with a salary. This isn't the case. Anyone can succeed in business provided they have a marketable product and the right approach to working for themselves. Once you have people beating the proverbial path to your door for what you're selling, you've made it.


Here are five essential tips for anyone who intends to go into business.


Focus on the customer and fully understand the market


However wonderful your product is, it has no chance of success until you have a web marketing program that reaches out to potential customers. A company like SMR Digital can be the link between you and your market. Their expert staff will guide you through the process of choosing and utilizing SEO (Search Engine Optimization), Link Outreach, and PPC (Pay Per Click) to maximize customer awareness. Without expert guidance, no start-up can exploit the full potential of the Internet and social media.


Understand your own your own strengths, skills, and time available


Choose a field in which you excel, and one that doesn't demand more time than you can devote to it. Don't follow the example of others who have been successful, if they are of a different temperament from you.


Surround yourself with advisors and mentors


Talk to as many experts in your chosen field as you can. If possible, talk to people who have already made it in your line of business. See if you can find people who have been successful entrepreneurs. If you don't know any such people personally, look up interviews with them in business publications.


Write a business plan


No business can succeed without a coherent plan covering all aspects of the enterprise - time needed, costs, sources of funding, etc. There is no magic formula for success, but at the very minimum you need something that has been realistically planned with all foreseeable problems covered. Don't dive in with your eyes closed.


Have a passion for what you are doing. Pick something you could enjoy doing for the rest of your life. To be a true success in business you need to follow your own path, doing something that really interests and motivates you.

Protecting Yourself As A Geeky Gun For Hire

Paying for your education ain’t cheap, much less paying for a reasonable standard of living so that your studies aren’t impeded by thoughts of “What will I eat this week?” or “How likely am I to be homeless by the end of the week”. Although many undergraduates pursue low paid low skilled part time work in their down time, there are some who feel no need to wait until their graduation to fulfil their entrepreneurial ambitions, devising side hustles, building their own businesses and establishing themselves as freelancers. Your education imbues you with skills that are enormously valuable to individuals and businesses alike, and so it makes perfect sense to monetize your talents in order to ensure that your higher education isn’t impeded by money troubles.  


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Whether you’re writing content, producing videos, building apps or websites, providing tuition for your fellow students or providing technical or IT support to small businesses, it’s essential that while you’re earning your crust you place the infrastructure to protect yourself as a geeky gun for hire...


Protect yourself from plagiarism

If you’ll be making money with your prodigious writing talent you may think that all you need to do is start writing and the rest will take care of itself. And while this may well be the case, it behoves you to protect yourself from plagiarism. When you write content you are the legal owner of that content (unless it’s white label or ghostwritten content) and as such you need to protect yourself from others plagiarising your work. If someone else claims ownership of what you’ve written it may cast aspersions on your reputation that your budding freelance career could do without. That’s why you should use anti-plagiarism software like Copyscape and Grammarly.


Know who to turn to when you need legal help

If you’re providing technical, IT or digital marketing support to small businesses you may be entrusted with potentially sensitive data. While there will be legally enforceable contracts protecting their interests, their contracts may well be less interested in your protection. While it’s unlikely, should something go awry with their sensitive data you may find yourself blames and facing legal charges for something you had no part in which is why it’s important to know what to look for in a white collar crime attorney. Even though it’s extremely unlikely doesn't mean that there’s no chance that it will happen to you, and so it’s in your best interests to ensure that you know how to protect yourself.


Guard your anonymity with a VPN

When you’re working in the digital realm, you may well find yourself producing content that while well constructed is contentious for those who consume it. You may garner vitriolic dislike for your work or on the other hand you may garner the unwelcome attentions of an internet superfan. It doesn’t take the technically savvy long to determine your IP address and from there work out where you live. Thus, it’s always a worthwhile precaution to use a Virtual Private Network or VPN when submitting work.


In entrepreneurship, as in all things, it always pays to be careful!

Why is the Gaming Industry Growing So Fast?

The gaming industry is an industry that is growing at an exponential rate. Last year, according to some UK stats, the gaming industry was worth over a record-breaking $5 billion, not to mention the impact that the gaming industry had on other industries like merchandising, entertainment, and film. So at the rate things are going, it is likely that the industry will be adding at least another billion dollars to that in the next few years. In fact, when you look at those kinds of stats, it is making the gaming industry the fifth largest in the world, and the biggest in places like Europe as a whole. Pretty astounding just how much of an influence it can have.

The rise of gaming has a lot to do with the advancements in technology, and the fact that you can press download, and in an instant you will have it on your phone or tablet. Not to mention the fact that you can easily watch gamers play online, as well as YouTube videos. So if you want to know how to do something for your game, you are likely to reach out to one of these sources.



Because so many people are gaming, at least at some point in their week, it has meant that some previous and quite dull tasks, including things like fact-sharing, have been given a whole new lease of life. And this is a trend that quite rightly, companies are taking note of and using it to their advantage. Increased awareness around gaming and more of a positive look at gaming has impacted the whole industry of gaming in a positive way. For companies and gamers, it leads to more funding opportunities, and a chance to make a business out of gaming if they haven’t already. Take a game like RunScape, for example. There are several sites online that sell RS Gold for gamers to buy, so that they can carry on in their game and get bigger and better at it. This wouldn’t have even been considered an idea for a business even ten years ago.

When more people are wanting to work in the sector, then t shows the demand for it, and that in turn, will have influence over the gaming companies and how they decide to do things. And this rolls out to gaming in a professional sense too. You don’t just have to see gaming in the traditional or recreational sense, as educational establishments can use the industry to their advantage too. It is what the students will understand, so certain parts of it can be carried over.

The industry is on the rise and here to stay, because of the top talent that the industry recruits. It needs to attract the right skilled workers to the job roles, otherwise they will go elsewhere for work. So it is a competitive job industry. And when a company hires the brightest and the best, the jobs will be more competitive, and more people will want to work there, as their business growth will get better and better. In that vein, it can be easy to see why there are several Universities around the world now that are doing gaming-related degrees. It shows that it is an industry that is here to stay.



Funding for the industry has to play a big part in the rise of the industry. For example, if there wasn’t the same funding, then would the same companies be able to do what they do and make the games and apps that they make? The support and funding needs to be staying at the same level, if not more, to help grow the industry. It would be interesting to see how the industry would do as a whole, if some of the funding were to be cut.

Not for profit groups like British-based Creative England, is an example of the kind of funding that has helped the industry to grow. Using things like ‘games labs’ they are able to train people up, and help people to learn the skills that they need to develop games or simply to get into it at a deeper level. And with the rise of VR gaming, it will be good to see how things like these ‘games labs’ can help people learn about a whole brand new element to gaming.

What are your thoughts on this? How far has the gaming industry got to go? It would be great to hear what you think.