In 2018, there is no excuse for not having an effective website ad a good online presence. However, this can often be a lot easier said than done, especially if you have found yourself in a bit of a rut and you do not know where you are going wrong. If your website is failing to have the positive impression you hoped for, read on to discover what could be holding it back.
A lack of security – There is only one place to begin, and this is with security. Today’s customers are savvy. They know that there are a lot of hackers and fraudulent businesses on the web today. They don’t want to take any risks, and so your website needs to be a safe haven. How do you achieve this? Firstly, you need to make sure the payment method available to your customers is secure. Aside from this, trust signals, including security badges, work well. You should also make sure there are a number of different ways for people to get in touch with your company.
No responsive design – Mobile has surpassed desktop in terms of Internet usage, and so if you have not had your website optimized for use across all devices, this is most definitely what is holding you back. You are going to be missing out on tons of potential customers. Not only this but not having a responsive design will hurt your search engine ranking too.
You have used a free website builder – Free website builders can be very tempting. After all, they are free! Nevertheless, these websites are very limited in terms of functionality, plus they offer nothing in terms of branding. Your website will look like thousands of others on the Internet, which is never good. Not only this, but it is likely that you will have to cope with a plethora of performance issues. Your website will also take a long time to load because, with every design facet, there are dozens of lines added to the back-end code. Slow load times create a poor user experience and this also hurts your search engine ranking.
You don’t capture customer information – Finally, a customer will present you with an abundance of information whenever they enter your website, and you need to capture it. This is essential in terms of target marketing and boosting the experience your website provides. From finding out at what point people leave your website to zoning in on buying habits, there is so much to gain by capturing consumer details.
Hopefully, you have now got to the bottom of where you are going wrong with your website. If you have noticed any of the errors mentioned above, there is no need to panic, but you do need to get to the bottom of the issue sooner rather than later so that you can start seeing the improvements you hoped for in terms of visibility and, ultimately, conversions.