This Kickstarter is Going to End Workplace Apathy

IMG_5470-e1380561152889So I'm really excited about this.

I know Kevin O'Connell from some awesome chance encounters from my time at Rutgers and I've followed the growth of his project, The Niche Movement for a while now. I love how he is constantly working to help people find their niche and give them the gift of immense happiness and fulfillment in their lives.

The path to satisfaction in work has changed dramatically in recent years and there needs to be a new handbook for this generation of job seekers. Kevin is hoping to do just that with his latest effort with The Niche Movement.

Kevin is crowdfunding the development of a new book based on the ideals put forth by The Niche Movement in hopes of reaching an even wider audience with his inspiring message. I know personally that Kevin is extremely passionate about this and will help out so many more people with this book getting out into the world.

Having all of us feeling more fulfilled, driven by our innate passions, purpose, and beliefs will change everything for the better. Help support make this vision a reality.

Check out the full, formal press release below and make sure to check out The Niche Movement and support Kevin's Kickstarter today. Every little bit helps.

July 14, 2014 - Kevin O’Connell, founder of The Niche Movement, today announced the launch of a new crowdfunding campaign focused on his new book, The Niche Movement: New Rules for Finding a Career You Love. The book aims to debunk common ideologies surrounding the job search, entry level employment and employment unhappiness by offering true, inspirational stories along with research and advice from experts and influencers from around the world who chose not to take the conventional approach to career exploration.

The last eight years working with college students and young professionals proved to O’Connell that most academia and student affairs practices are not teaching students to take risks in their twenties. With his entrepreneurial, educational, and marketing backgrounds, he’s taking his passion to a whole new level with The Niche Movement: New Career Rules for Finding a Career You Love.

The book will amplify a message that needs to be told: a job worth loving exists, you just have to find it. “It’s 2014,” O’Connell said. “This generation need to be told this.” The book, which will include stories of others who have found their niche, will serve as a platform to empower young adults to take risks that will lead them to finding their niche. It will teach the new rules for finding a career path worth loving.

“I eat, sleep and breathe college student’s lives,” he says. “I’ve been in the trenches where I have seem them thrive and a year later frustrated in their “post-graduate life.” I’ve seen the bad advice not work.”

According to Kevin, significant opportunities for change are constantly being overlooked.

With his new book, he hopes to open the eyes of college students, recent grads and other young professionals and help them harness the professional and personal experiences they’ve had, the experiences they’re living, the experiences they’re going to have and continue to ask themselves: why am I doing this? How can I get back to what motivates me?

The Niche Movement: New Rules for Finding a Career Path You Love can help change the way we view employment. It will rewrite the way we approach career development for good.

The job searching process is a very lonely one; one that instills a sense of frustration, stress and even self-doubt. O’Connell’s stories will provide a support system, a personal guide and our society should want that for young adults. “I’m not a job board. I’m not a recruiter,” O’Connell said. “I’m trying to help connect the dots for young professionals and find their way.”

A successful campaign shedding light on this unconventional career advice would create a platform to scale the larger project: end unemployment happiness for young professionals and twenty-somethings. Starting Fall 2014, The Niche Movement will be hosting monthly, inexpensive career events for people who want the information in addition, to the workshop and keynotes, and online programs they already offer.  

Kevin’s dream is to create a pipeline between really great companies with really great jobs with really great students because, “right now, they are both missing each other.” He hopes his stories will go well beyond the idealistic commencement speeches and give real world solutions for this generation to find the work they love.

Kevin O’Connell is a student affairs professional who has done everything from service learning to student leadership to social media strategy. He is a driven, enthusiastic up and coming entrepreneur whose passion for young leaders drove him to create a movement. Kevin is a true believer in authenticity who values honesty, trust and execution. He lives in New Jersey with his wife, Courtney O’Connell, and their black lab, Luke. For more information on Kevin and The Niche Movement, visit

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