Markentive offers digital communication services and allows its clients to transform their website into a business development tool via inbound marketing. Often, we meet clients who are interested in our inbound marketing and lead generation approach, but very quickly we are faced with a major problem. Their website is aging or has just been redone and does not meet current standards! With good design and protection, you can make success, however. You may want to look at Ark server hosting with DoS protection.

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Corporate website: define your overall strategy

What are your targets? What keywords do you want to appear on? Why would users come to your site? What interactions are you going to have with them? How will you promote your offer? Before having the answer to everything, ask yourself the right questions because having a website in order to have a website is not very useful. Make your website a useful tool to secure new business, to help your prospects find you and your partners to get to know you.

Company website: take care of the content of your website

You have chosen your keywords, your tabs, your tree structure. Take care of your content, navigability, clarity and put yourself in the shoes of your visitors next. Consider optimizing your META tags (indications in the code of pages intended for search engine bots), your link anchors and anything that can help you boost your website audience as fresh and interesting content on a blog. For information, many users are now surfing on their smartphones or tablets, making sure that your website is compatible with all browsers and all screen sizes.

Link outside too

Your website is perfect but as soon as you leave your URL you no longer exist. To be well referenced in Google and gain traffic, you must provide links to your site in a relevant way. Think about social networks, exchange links with your partners on your respective sites, register your site in relevant directories. You will therefore gain in referencing and in traffic via referral sites like twitter, Instagram and more.

Corporate website: interact with your targets

Your visitors found you but didn't dare to contact you, maybe it's not the right time for them and you lose track of them. Try to get them to leave their contact details for you so that you can keep track of these qualified prospects! You can offer them to download a white paper, to subscribe to your newsletter, to try your product for free for a month. Don't forget to give them the opportunity to talk about you on social networks, via blog comments, sharing bulletins ... Have your imagination!

Let your personality speak

Now you have followed all the rules, all you need is that little extra that will make all the difference. Have a personality, a tone, a state of mind in line with the behavior of your targets and which will distinguish you, will encourage your visitors to forge links with you. Present yourself as the partner that your prospects are looking for and with whom they want to work.