I finishing reading this book over weekend after it was sitting in my Amazon Wish List for the longest time. Likeable Social Media (I read the new, revised edition) is a book by Dave Kerpen, who works with Likeable Media and Likeable Local to help companies of all kinds maximize word-of-mouth marketing as well as inbound marketing via social media (as the title would imply). Kerpen covers an array of tips and stories on this broad topic, and the end result is a pretty easy read with some great actionable ideas.

I read another one of Kerpen's books, Likeable Leadership, which was a collection of his personal and professional blog posts. I liked that book, which turned me onto this other work of his. Some of the stories are the same but their helpful impact was only furthered through their inclusion here where they are put into a more thoughtful context. The body of the book focuses on 18 tips to help utilize social media in a "likeable" fashion. Kerpen includes advice on how to use Facebook, Twitter, Instagram, YouTube, LinkedIn, and more. The advice can be summed up as being authentic, friendly, responsive, and relevant to your audience. Provide content they enjoy, can get value from, and want to share. This will help them have a positive impression of your business and want to be a paying customer. A lot of this stuff was familiar to me from the education I've gotten recently about inbound marketing from places like Hubspot.

I'd recommend this book to anyone looking to brush up on some baseline tips for social media use. Whether you're a nonprofit, small business, or higher ed institution; you can find something useful here. While to me, it started to get redundant at the end, it served to further emphasize the solid points made earlier.

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